The Most Important Word in Business

The Most Important Word in Business I once posted an article on a personal development forum entitled ‘The most Important Word in Business’. I’ll be honest, it’s a long time ago now and I’ve actually forgotten the exact word I proposed. Not too impressive you might think? What I do remember though was the best [...]

The Importance of Education

The Importance of Education “Human history becomes more and more a race between education and catastrophe.” – H. G. Wells (1866 – 1946) I first came across the above quotation about ten years ago when I read a book on prophets, the quote has stuck with me over the years but I must admit I [...]

Why do We Buy Things?

We buy things for many reasons, we buy lots of things we need and lots of things we don’t need. If you have serious designs on making money it is vital that you understand why people buy. # Necessity: We can’t live without things such as food, water, shelter etc, so we have to aquire [...]

How to Get Promoted

How to Get Promoted When pitching to a group of people it is crucial that we ascertain as early as possible who the decision maker(s) is. A good way of doing this is to ask the group a key question and look who they all turn to for the answer. It’s very similar when we [...]